Plus-Size Fashion - Market Assessment
Released on = April 16, 2007, 4:07 am
Press Release Author = Bharat Book Bureau
Industry = Marketing
Press Release Summary = A number of factors have combined to create a good deal of interest in the market for plus-size fashion. The topic of weight has become a cause for national concern, with alarm over the rise in obesity levels being balanced by anxiety about the problem of anorexia and other eating disorders among young women.
Press Release Body = Plus-Size Fashion: Market Assessment
A number of factors have combined to create a good deal of interest in the market for plus-size fashion. The topic of weight has become a cause for national concern, with alarm over the rise in obesity levels being balanced by anxiety about the problem of anorexia and other eating disorders among young women. The latter has led to calls for the fashion industry to accept the fact that a high proportion of women do not conform to the tall, willowy shape that is the fashion designers\' ideal. Support for this has come from growing evidence (provided partly by new, more sophisticated methods of measuring body shape) that the shape of the average consumer is changing, with women generally becoming larger and heavier than they were 20 years ago. This report covers the topic.
Web Site = www.bharatbook.com
Contact Details = 207, Hermes Atrium, Sector 11, Plot No.57 CBD Belapur
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